Whitney is the creative soul behind DFM Birmingham and an expert in event logistics who understands that a well-executed event can positively affect the perception of a personal or professional brand. Her passion for planning started with those closest to her as she assisted with family celebrations and spilled over into her professional life when she entered Birmingham’s hospitality industry in 2016 working in both sales & coordination-related roles for Hilton, Marriot, ClubCorp, & Mercedes Benz. Since then, Whitney has had the opportunity to design polished gatherings for the city’s corporate elite as well as create signature experiences for clients seeking to celebrate milestones and accomplishments in Alabama, Georgia, and Tennessee. She believes that by establishing meaningful relationships with those in need of her services, she and her team can provide a truly signature experience for each client – fostering an atmosphere that will best highlight the reason for gathering and curating the fine details that will elevate their vision.
“I named the company the way I did because I truly believe two things. First, the details are what define the event. Secondly, these ‘events’ we design will represent a defining moment in their [the client’s] lives. I do this work always with that in mind. “.